Did you ever feel that way? You see relevant content and you not only want to read it (=click on it), but you also know you can share it with all your networks – friends, family, work… What it means is that native advertising offers a huge potential to positive audience targeting not for just one user per ad unit, but the whole network of users whom the ‘patient zero’ knows. It’s all about social networking today and that’s what companies choose to target their audiences through. Revenues from social advertising are predicted to reach $11 billion by 2017 according to Marketing Tech Blog infographic, which means that native advertising will scale proportionally. To read more about creating effective native ads on social network, read the full article by Innovation Simple. And if all of that sounds exciting enough to start scaling with native, contact us to explore all your opportunities.