In U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media ad revenues will grow from $5.1 billion in 2013 to $15 billion in 2018.
2014 culminated in the biggest jump in social media ad revenues, growing to $8.4 billion due to increases in mobile and native advertising. According to BIA/Kelsey Press Release, the forecast is as follows: ‘social display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a 12.6 percent compounded annual growth rate (CAGR). During the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3 percent CAGR.’
Check out the full article by Radio+Television Business Report to dive in deeper analysis and see more charts.