Publishers strive to get readers who would browse through multiple articles, spend more time on site and keep coming back for more interesting content. To make that happen, each site has to constantly deliver new stories, cover recent trends and news, and stay on top of it all daily. While this is all common practice, there is one component that gets left behind: content widgets. What happens there, is you most often get to see the same thumbnails recommending the same content no matter how many articles you click through. Why? Because a lot of publishers have only one content recommendation widget in place that’s already been trafficked for this user. And it doesn’t change, doesn’t update unless the publisher manually change the widget to a different one.
By that time the visitor has ‘digested’ all the recommendations and after seeing same thumbnails over and over again, there is simply no interest. This is called creative fatigue or, in other words, click fatigue because user is not interested in clicking to read more. Click fatigue is where CTRs spin down drowning RPMs along.
Taboola and Content Ad both recommend updating the content with new images and headlines to ramp CTRs back up. However if you are just a publisher looking for ways to monetize on external content, you can’t do that because you wont have access to all the advertiser tools. This is where Exovue Native SSP comes in handy.
By putting several native vendors in the stack, Exovue SSP gives publisher the ability to deliver different content widget upon every page load. The visitor now gets fresh thumbnails with various content through each article read which reduces click fatigue possibility up to 90%. And like with a balance scale, this results in as much of increase in your CTRs.
Contact us to find out more on how our solution can improve your content monetization while ramping up your user engagement level and your CTRs.